Logo Design

Concept and hand-lettered logos for Japan-based photographer and architect, Youichi Isobe’s book, Prefer


Thick Logo

Each moment, one step at a time. Stopping to take in the sights, smells, feelings, thoughts. A store catches our attention, we walk in. No rushing, just being. Details, new experiences, all being deciphered within the heart and mind. Catching our attention, we turn, study the detail, and make it become a part of our own subconscious. 


Thin Logo

The passing of time, conversations with people, the slow/fast movement of a new environment. The staccato in footsteps when we become excited about exploring, coupled with a flow we experience when becoming one with the land. Whispers we hear as we awaken to our innermost thoughts and feelings as we are whisked away by the stories of others.